Company Policy

Our Company Policy has been summarized in:

Our Vision

Our vision is to be the most innovative developing company of the next generation of white LED light sources, with lowest energy consumption and highest light quality on the market. It is our ambition to be the technology leader and we strive to define the future of the lighting industry.

Our Values

We, the women and men of EL-Seed, are guided by the following Values. They describe our company as we want it to be. We want our decisions and actions to demonstrate these Values. We believe that putting our Values into practice creates long-term benefits for shareholders, customers, employees, suppliers, and the communities we serve.

We take responsibility for QUALITY

Our products and services will be “best in class” in terms of value received for money paid. We will deliver excellence, strive for continuous improvement and respond vigorously to change. Each of us is responsible for the quality of whatever we do.

We deliver CUSTOMER satisfaction…

We are dedicated to satisfying our customers. We believe in respecting our customers, listening to their requests and understanding their expectations. We strive to exceed their expectations in affordability, quality and on-time delivery.

We provide LEADERSHIP as a company and as individuals…

EL-Seed’s leadership is founded on talented employees effectively applying advanced technology, innovative manufacturing and sound business management. We add more value at lower cost with faster response. Our attitude must at all time be humble and we each lead through our competence, creativity and teamwork.

We act with INTEGRITY in all we do…

We are each personally accountable for the highest standards of behaviour, including honesty and fairness in all aspects of our work. We fulfil our commitments as responsible citizens and employees. We will consistently treat customers, suppliers, and company resources with the respect they deserve.

We value EL-Seed PEOPLE

We treat one another with respect and take pride in the significant contributions that come from the diversity of individuals and ideas. Our continued success requires us to provide the education and development needed to help our people grow. We are committed to openness and trust in all relationships.

We regard our SUPPLIERS as essential team members…

We owe our suppliers the same type of respect that we show to our customers. Our suppliers deserve fair and equitable treatment, clear agreements and honest feedback on performance. We consider our suppliers’ needs in conducting all aspects of our business.

Our Six Key Behaviors

1. Live the Company Values
We all respect our company values – Quality, Customer Satisfaction, Leadership, Integrity, People and Suppliers. Integrity must characterize everything we do. We want everyone who comes in contact with us to know that we do things the right way at EL-Seed. We don’t take short cuts.

2. Focus on Operating Excellence
EL-Seed is very well positioned strategically. We must focus on program performance to deliver on the full operating and financial potential of our company.

3. Act With Speed
EL-Seed must operate in a timely fashion. We must avoid bureaucratic delays. We must be agile enough to act faster than our competitors. This “small company” behavior has characterized EL-Seed all along and is one we must continue.

4. Communicate Openly
We want good news to travel fast and bad news to travel even faster up the line. We need to be mindful of the importance of honestly communicating problems as well as breakthroughs. The sooner we communicate a problem, the easier it is for us to marshal our company’s resources to solve it.

5. Collaborate Across the Company
EL-Seed’s power comes from the talented people who make up our company. By cooperating and sharing our knowledge with each other seamlessly across the organization, we can make our company even stronger.

6. Benefiting from the knowledge base of both Meijo- and Linköpings University
The technology of EL-Seed originates from research conducted at both Meijo- and Linköping Universities. It is the expressed intention of the Company to continuously transform innovations made at the Universities to new products and introduce them on the market.

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